Effective Date: December 2, 2022
This Privacy Policy (“Policy”) describes the data collected (“Collected Data”) by or on behalf of MacAllister Machinery Co., Inc. (“MacAllister,” “we,” “us,” or “our”) and its vendors through this website (“Site”) and our interactions with you, and how Collected Data is used and shared. If you have questions or concerns about this Policy, please contact us as set forth below. If you do not want to provide us information via the Site, you may contact us as set forth below to understand alternatives to obtain equipment, service and support.
We may modify this Policy at any time. All changes will be effective immediately upon posting to the Site. Material changes will be conspicuously posted on the Site or otherwise communicated to you. By using the Site after changes are posted, you agree to those changes.
If you are a California resident, additional information applicable to California residents is below in the Section titled “Your California Privacy Rights.”
1. We Collect Data You Provide
Personal Information. If you elect to provide information that personally identifies you (“Personal Information”) or your company such as your name, title, email, mailing address, or phone number, we will collect, use, and share it pursuant to this Policy and applicable law.
Personal Information is required to use certain Site features, for example, to request information online, register with our MacOne portal, to purchase products from us, or to contact us via email, phone, or one of our online forms (where we may retain your message’s content and our response), and respond to communications from us.
Marketing Communications; Opt Out. We use your Personal Information to send you promotional and other electronic communications that we think may be of interest to you. We may use third-party providers to deliver communications to you. You may opt out of such emails by using the unsubscribe link in the email or contacting us at moc.retsillacamnull@ofni with “Unsubscribe” in the subject line. To opt out of other communications, please contact us as set forth below. Opting out of marketing communications does not opt you out of transactional communications related to your customer account with us.
Sweepstakes & Contests. We may offer sweepstakes or contests. To participate you must submit certain data, which may include your name, email, organization name and type, phone number, physical address, and other Personal Information. Data collected via sweepstakes and contests will be (i) used to contact you with promotional and related communications, (ii) shared with third-party vendors, and (iii) subject to additional terms provided to you at such time.
2. Data Automatically Collected
IP Addresses, Cookies, & Similar Tracking Technologies. When you use the Site, we and our Site vendors use technologies such as cookies (i.e., small pieces of data stored on your device’s hard drive by your browser), web beacons, pixel tags, and similar technologies to automatically collect internet protocol addresses assigned to the computers and other devices you use, your internet service provider, device ID number, approximate geographic location, browser type, Site pages visited, websites you access before and after visiting the Site, and data related to how and when you use the Site (e.g., date and time stamps, clickstream data, and data about search terms and websites that direct you to the Site). We may combine this Collected Data with other Collected Data (including Personal Information) and data obtained from third parties.
The Site may use session or persistent to collect and store data about your preferences and navigation to, from, and on our Site. Session cookies are used to complete transactions and for other purposes such as counting visits to certain webpages. Session cookies are eliminated when you exit your browser. Persistent cookies may be stored on your computer by your browser. When you log in, persistent cookies tell us if you have visited the Site before or if you are a new visitor.
Most browsers automatically accept cookies. You can disable this function but disabling cookies may impact your use and enjoyment of the Site.
Do Not Track Requests. DUE TO THE AUTOMATIC COLLECTION OF DATA USING COOKIES, WE DO NOT HONOR “DO NOT TRACK” REQUESTS.
Analytics. We may occasionally enable and implement various analytics tools, such as Google Analytics, which is an analytics tool provided by Google to collect and process Collected Data consisting of certain telematics about your use of the Site. Google sets and reads cookies to collect such Collected Data and your web browser will automatically send such Collected Data to Google. Google uses this data to provide us with reports that we use to improve the Site’s structure and content.
We may occasionally enable and implement additional add-on services to Google Analytics, such as Demographics and Interest Reporting. Demographics and Interest Reporting uses cookies to collect data about our Site traffic by tracking users across websites and across time to provide us with analytics on our user base.
To learn more about how Google uses data, visit Google’s Privacy Policy and Google’s page on “How Google uses data when you use our partners’ sites or apps.” You may download and install the Google Analytics Opt-out Browser Add-on for each web browser you use. Using the Google Analytics Opt-out Browser Add-on does not prevent the use of other analytics tools. To learn more about Google Analytics cookies, visit Google Analytics Cookie Usage on Sites.
Online Behavioral Advertising. We may occasionally use advertising networks and services provided by third-party vendors. These services collect data about your interactions with the Site and other websites across the internet and use such data to target personal content and advertisements for goods and services. The data collected may be associated with your Personal Information. The targeted content and advertisements may appear on the Site and on other websites and may be sent to you via email. Advertising networks often gather data about consumers who view advertisements to make inferences about a consumer’s interests and preferences, which enables the delivery of advertisements directly targeted to the consumer’s specific interests. This practice is often referred to as “online behavioral advertising.”
For example, we may use Google Ads, Facebook Ads, and Microsoft Ads to serve ads on our behalf across the internet and on the Site. These platforms use cookies and similar technologies to collect data about your visits to the Site and your interaction with our services to generate targeted advertisements to you on other websites that you visit across the internet.
To opt out of remarketing advertising provided through Google, to customize your ad preferences, or to limit Google’s collection or use of such data, visit Google’s Safety Center and Google’s Ad Settings and follow Google’s personalized ad opt-out instructions. Opting out will not affect your use of the Site.
To change your preferences with respect to certain online ads and to obtain more information about third-party ad networks and online behavioral advertising, visit the National Advertising Initiative Consumer opt-out page or the Digital Advertising Alliance Self-Regulatory Program. Changing your settings with individual browsers or ad networks will not necessarily carry over to other browsers or ad networks. As a result, depending on the opt-outs you request, you may occasionally still see our ads.
Social Media. We are active on social media, including Facebook, LinkedIn, Twitter, TikTok, YouTube, and Instagram (“Social Media”). Anything you post on Social Media is deemed public and will not be treated confidentially. We may post (or re-post) on the Site and our Social Media pages any comments or content that you post on our Social Media pages. YOU AGREE TO HOLD MACALLISTER AND ITS AFFILIATES HARMLESS AND WITHOUT LIABILITY FOR THE RESULTS OF ANY AND ALL CONTENT YOU POST ON SOCIAL MEDIA.
Your use of Social Media is governed by the privacy policies and terms of the third parties that own and operate those websites and not by this Policy. We encourage you to review those policies and terms.
The Site allows you to connect and share data with Social Media. These features may require us to use cookies, plug-ins, and APIs provided by such Social Media to facilitate those communications and features. The Site may use advertising networks and services offered by Social Media to deliver advertising content. Use of these services requires Social Media to implement cookies or pixel tags to deliver ads to you while you access the Site.
Videos; Embedded Content. The Site may contain videos and embedded content provided by MacAllister or third parties, such as YouTube, including visible content and/or feeds scripts embedded in the Site’s code. MacAllister and such third parties may collect data about how you interact with such content. Specifically, our use of YouTube Content requires us to implement certain application programming interfaces (APIs) from YouTube, which allow for data collection, disclosure and use by YouTube pursuant to the Google Privacy Policy available here. By watching the videos and interacting with such content, you agree to the collection and use of such data. You may revoke YouTube’s access to your data by visiting the Google security settings page available here.
Data from Other Sources. We obtain data about individuals from various third-party companies and public sources and we may combine that data with Collected Data. This enhances our existing data about our users and customers (e.g., adding address data) and improves our marketing efforts.
Audio Recordings. We may obtain data about individuals from audio recordings during interactions with us. We will track and record certain calls and retain these recordings for a maximum of 25 months.
3. How We Use & Share Collected Data
Beyond the uses and sharing described above, MacAllister and its vendors may use and share Collected Data (including Personal Information) as described below. We do not sell or rent Collected Data except as stated in this Policy and as permitted by applicable law.
Purpose Collected & Communication with You. We use and share Collected Data for the purpose for which it was collected. For example, if you contact us for support or assistance, we may use Collected Data to contact you and assist you with your request. We may use Collected Data to notify you of Site changes (e.g., changes to our Terms of Use or this Policy), and if you opt in, to send you marketing communications.
Affiliates, Vendors, & Other Partners. We may share Collected Data with our affiliates, third-party vendors, service providers, suppliers, consultants, agents, sales representatives, resellers, and other partners (including Site management and hosting, marketing and public relations, telecommunications and call center services, and email services) that provide data processing services to us (e.g., to support the delivery of, provide functionality on, or help to enhance the security of the Site) or otherwise process Collected Data for purposes described in this Policy or communicated to you when we collect such data. The parties described in this paragraph are authorized and may use and disclose Collected Data as needed to provide the applicable services to us and as provided by their own privacy policies.
4. Mobile Number and Text Messaging
If you elect to opt-in to our Text Message Services, you agree to receive pre-written marketing messages from or on behalf of MacAllister and its affiliated companies and dealers via short code 22191 to the mobile number associated with your opt in (i.e. the number from which you send the opt in or the number on file for the account associated with your opt in). The end user authorizes MacAllister to include marketing content in any such messages. The end user understands that consent is not a condition of purchase or receiving services.
MacAllister does not charge for receiving text message alerts. Your carrier’s Message and Data Rates may apply. Check your text messaging plan with your carrier. MacAllister will send up to 15, recurring messages per open Work Order per week and may terminate any Text Message Service or your participation in it at any time with or without notice, including, for example before you have received any or all messages that you otherwise would have received, but these Terms and Conditions will still apply. Carriers include: AT&T, Verizon Wireless, MetroPCS, Sprint, Boost, T-Mobile, Alltel, Virgin Mobile, U.S. Cellular. Carriers are not liable for delayed or undelivered messages.
For services operated through short code 22191 you can opt out by texting STOP to short code 22191 at any time.
Aggregated Data. We may use Collected Data to create anonymous aggregate data. We may use and share such aggregate data with our affiliates, vendors, and other third parties to: (1) analyze, develop, and improve the content and services that we make available, (2) inform business strategies, (3) understand the Site’s demographics and user preferences, (4) customize promotional emails and users’ Site experience, and (5) for other lawful purposes.
Security & Protection of Rights. We may use Collected Data and share it with third parties if we believe it is needed to operate the Site or to protect our rights or the rights of others, including sharing data needed to identify, contact, or bring legal action if our contracts, terms, or policies are violated or if required by law.
Business Transactions. All Collected Data is exclusively our property. If we undergo a change or contemplated change in control, acquisition, merger, reorganization, or asset sale, all Collected Data may be transferred, sold, shared, or otherwise shared with potential and actual successors, which will be bound by this Policy as it applies to Collected Data.
With Your Consent. With your consent, we may use or share Collected Data in ways not specifically described in this Policy.
5. Data We Do Not Intend to Collect
1. Special Categories of Personal Information. “Special Data” is any data that reveals your racial or ethnic origin, political opinions, religious or philosophical beliefs, or trade union membership, or that involves genetic or biometric data or data concerning health or sexual orientation. We do not intend to collect any Special Data from you. Please do not provide Special Data to us.
2. Children. We are committed to protecting children’s privacy. The Site is not directed at children under 13 years of age. We do not knowingly collect, use, or share data from children under 13. If a parent or legal guardian learns their child provided us with Personal Information without his or her consent, please contact us.
6. Data Security
We use commercially reasonable technical and organizational measures to help secure all Collected Data against loss, misuse, and alteration. While we cannot guarantee it, we use industry-standard protections to help safeguard against such occurrences.
YOU UNDERSTAND THAT NO DATA TRANSMISSION OVER THE INTERNET OR A MOBILE DEVICE CAN BE GUARANTEED TO BE 100% SECURE. WHILE WE STRIVE TO PROTECT YOUR PERSONAL INFORMATION, WE DO NOT GUARANTEE THE SECURITY OF PERSONAL INFORMATION AND YOU PROVIDE PERSONAL INFORMATION AT YOUR OWN RISK.
7. Access from Outside the United States
This Site is operated and maintained by MacAllister from the United States and is intended solely for a United States audience. If you access the Site from outside the United States, please be aware that Collected Data will be transferred to, stored in, and processed in the United States. U.S. data protection and related laws may not be as comprehensive as those from where you access the Site.
8. Third-Party Sites
The Site may link to, or be linked to, websites not controlled by us. We are not responsible for third-parties’ privacy policies or practices. This Policy does not apply to any third-party websites or to any data that you provide to third parties. You should read the privacy policy for each website that you visit.
9. Access & Update Your Personal Information
To access or update your Personal Information as it exists in our records, please contact us using the information below.
10. Contact Us
If you have questions or concerns regarding this Policy, contact us at:
- MacAllister Machinery
Indianapolis, IN (HQ)
6300 Southeastern Ave
Indianapolis, IN 46203
(317) 545-2151 Phone
(800) 382-1896 Toll Free
(317) 860-3310 Fax
moc.retsillacamnull@ofni
*****************
Your California Privacy Rights
Subject to certain limitations, if you are a California resident you may make the following requests with regard to your Personal Information. In the event of a conflict between this Section and the remainder of this Privacy Policy, this Section shall take precedence for California residents.
In this section only, any capitalized terms not defined in this Policy have the meanings set forth in the California Consumer Privacy Act of 2018 (the “CCPA”).
Right to Request Access. You have a right to request access to the following information: (a) the categories of Personal Information we collected about you in the prior 12-month period, (b) the categories of sources from which the Personal Information was collected, (c) the business or commercial purpose for which we collected your Personal Information, (d) the categories of Personal Information we disclosed in the prior 12-month period, and (e) the categories of third parties with whom we shared your Personal Information. In addition, you have a right to request that we disclose to you the specific pieces of Personal Information that we have collected about you in the prior 12-month period.
Right to Request Deletion. You have a right to request that we delete Personal Information we collected about you.
Non-discrimination. You have a right to exercise the above requests and we will not discriminate against you for exercising these rights.
How to Exercise Your Rights. To exercise your rights described in this Policy, you may submit your request here: https://www.macallister.com/dsar
or call us at: 1-(800) 382-1896
Who May Exercise Your Rights. You may make a request to exercise the above rights on behalf of yourself or on behalf of a child if you are a parent or legal guardian of the child. In addition, you may authorize an agent to exercise your rights on your behalf, if you provide the agent with written permission and the agent is registered with the California Secretary of State. If an authorized agent contacts us to exercise the above rights, we will need to verify their identity as well as your identity. We will also require proof of your written authorization to the agent, unless the agent is subject to a Power of Attorney under California probate laws.
Verification of Your Request. Once we receive your request, we will contact you to confirm receipt of your request. In addition, we may contact you to provide us with additional information to allow us to verify your identity based on the Personal Information we have in our systems. In order to verify your request, you must provide sufficient information that allows us to reasonably verify you are the person that is the subject of the Personal Information you have requested. This information may vary depending on the Personal Information we already have. Certain types of requests may require additional verification to ensure you are who you say you are. If you have used an agent to make your request, we will also need to verify the identity of the agent. Verification of your request may require you, or your agent if applicable, to sign an affidavit verifying identity. We may deny your request as permitted by law, if we are unable to verify your identity, or if an agent makes the request on your behalf, if we are unable to verify their identity or proof of their authorization.
When We Will Respond. We will confirm receipt of your request within 10 days. We will try to respond to your request within 45 days. If we require additional time to respond, we will inform you of the reason and may take an additional 45 days to respond. Any disclosures we provide will only cover the 12-month period preceding our receipt of your request. We may charge a fee to process or respond to your request if it is excessive, repetitive, or manifestly unfounded.
California Shine the Light. Pursuant to California Civil Code Section 1798.83, if you are a California resident, you have the right to obtain: (a) a list of all third parties to whom we may have disclosed your Personal Information within the past year for direct marketing purposes, and (b) a description of the categories of Personal Information disclosed, by contacting us via our Data Privacy Manager as set forth above.
Categories of Personal Information We Have Collected.
Based on the categories required by CCPA, below are the lists of Personal Information we may have collected in the last 12 months, where they may be sourced, why they are collected, and if we disclose them, the categories of service providers or other third parties to whom we disclose them:
| Category of Personal Information | Source | Purpose Collected | Disclosed for a Business Purpose | Categories of Entities We Disclose To |
| Identifiers | Directly from you onsite, via our Site and other online services | Providing you the service, product or communication requested and documenting the request Contacting you regarding our services or products Marketing our services and products to you Legal and regulatory requirements and best practices | Yes | Service providers involved in processing or providing our products, services and communications Service providers involved in the provision, maintenance and improvement of our Site and other online services |
| Personal Information categories under California Customer Records statute (Cal. Civ. Code 1798.80(e)) | Directly from you onsite, via our Site and other online services | Providing you the service, product or communication requested and documenting the request Contacting you regarding our services or products Marketing our services and products to you Legal and regulatory requirements and best practices | Yes | Service providers involved in processing or providing our products, services and communications Service providers involved in the provision, maintenance and improvement of our Site and other online services |
| Commercial information | Directly from you via the transactions you conduct onsite and online | Processing your payments Records of your activities onsite, on our Site and other online services | Yes | Service providers involved in processing or providing our products, services and communications Service providers involved in the provision, maintenance and improvement of our Site and other online services |
| Biometrics | Directly from you while onsite via security surveillance systems | Security and legal investigations | Yes | Service providers involved in the provision and maintenance of our security and surveillance systems |
| Internet | Directly from you, your computer or other device Indirectly from our service providers | Providing you the service, product or communication requested and documenting the request Displaying and customizing content on our Site and other online services Improving our Site and other online services Marketing to you on other Sites and apps | Yes | Service providers involved in processing or providing our products, services and communications Service providers involved in the provision, maintenance and improvement of our Site and other online services Third party social media platforms Third party advertising networks and analytics providers Third party survey providers |
| Geolocation (approximate only) | Directly from you via IP address | Tracking use of our Site and other online services | Yes | Service providers involved in processing or providing our products, services and communications Service providers involved in the provision, maintenance and improvement of our Site and other online services |
| Inferences | Directly from you | Improving the services and products that we provide | Yes | Service providers involved in processing or providing our products, services and communications Service providers involved in the provision, maintenance and improvement of our Site and other online services |
Although the categories of information above are collected for the designated purposes, Personal Information may be otherwise used for the purposes set forth in this Policy.
In the last 12 months we have not Sold, and we currently do not Sell, your Personal Information.